Most business owners that come to us either don’t have a website at all or they’ve got some run of the mill cookie cutter site offered by GoDaddy or something similar that is very bland and is virtually never updated. There are two problems here. One, not having a website means you cannot be found, researched or contacted via the internet. That’s not good in today’s new world of technology driven business.
The second problem is having a website that’s bland and never updated. Not having new content does nothing for your search engine results. If you want to be found on Google or Yahoo or Bing you better add fresh content to your website regularly. Having a custom, dynamic and appealing website that is far from bland is important in setting yourself apart from your competition and letting your visitors know you care about your businesses appearance and brand.
Creating fresh and relevant content is a challenge as well because the content needs to adhere to specific search engine rules to yield the best results. This is called Search Engine Optimization (SEO). Ultimately you want your content to be so good people share it on social networks, via email and link to it on their own websites. That linking and sharing provide what is called “backlinks” and they are of the utmost importance when trying to achieve a high search engine ranking.
How does one go about getting people to link to their websites and content and who should you be hoping links to you? That is where the we come in. Why learn all of that when you have a business of your own to run? We can create your content for your website, send social media messages out and get others to link to your content thus pushing you higher and higher in the search engines.
Ranking at the top spot in the search engine is ultimately what businesses need because, let’s face it, when was the last time you went to page 2 or 3 of the search engine results page to find what you were looking for? Statistics show that only about 20% of people actually go to page 2 in the search engine! We’ll help you get to page 1 and stay there.
We can also create a unique and effective website and blog for you to let your customers know you care enough to provide an appealing and informative resource for them. Your website should convey what you do, the value in your service and products as well and informing your visitors. Think of your website as your businesses first impression with your customers before you meet with them. As you know first impressions only happen once and can make or break your opportunity to do business with your prospects. We’ll make sure your first impression is positive and lasting!